Influencer Identification Solution

Discover Influencers

Influencer Identification Solution

Discover Influencers

Who’s talking about your brand? Keep track of potential influencers and detractors to build and nurture your online communities.

Segment potential influencers and key opinion leaders based on geography, reach, engagement, and brand affinity.

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Influencer Identification Solution

Benchmark & Analyze Influencers

Influencer Identification Solution

Benchmark & Analyze Influencers

67% of marketers find identifying the right influencers a challenge. Let our influencer analytics module help you find the right partner for your campaigns.

Determine social authority of influencers and KOLs to understand how engaged their communities are and whether they are suited for your campaign objectives.

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Influencer Identification Solution

Measure ROI of Influencer Campaigns

Influencer Identification Solution

Measure ROI of Influencer Campaigns

Prove ROI of your influencer marketing campaigns. Track key metrics with ease, and spot areas of optimization in real-time.

Track campaign goal achievement and identify top performing influencers to boost future activations.

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Diageo used real-time monitoring to track and reward their “Activation Army”, leading to 6x faster growth than counterparts.

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Unlock influencers potential like

Frequently Asked Questions (FAQs)

Influencers are individuals who have a strong presence across social media platforms and the ability to influence the purchase decisions of your target audience. They help brands increase their reach through content such as sponsorships, partnerships, or reviews.

With a strong following, influencers have the capability to sway the dispositions or decisions of their followers towards a certain product, brand, or topic. The establishment of trust with their followers allows them to stand out as thought leaders and create content that resonates well with their audience. Consumers often look up to influencers for recommendations and opinions and are a great way for businesses to increase their brand credibility.

Choosing the right influencers is vital in ensuring that your brand is reaching out to the right target audience. To do so, you should have a well-equipped understanding of your target audiences and the type of social entities that they follow online. It is also important that you are well-aware of the specific individuals who have a credible following and an image that is aligned with your brand's.

Digimind Social is an effective way to help you identify the right influencers for your business. With Digimind’s AI-powered Influencer Identification solution, we are able to help you discover potential influencers that stand out amongst your target audiences and ignite conversations revolving around your brand

In order to identify the right influencers, it is important to evaluate their credibility based on the following metrics:

Engagement rate (Likes, comments, and mentions)

Engagement rates are an indicative measure of an influencer’s level of interaction with their followers. A high rate of engagement denotes a strong following and that audiences are invested in the influencer’s content. This means that your brand is more likely to leave an impression when people are talking about your branded content.

Audience profile

The type of audience speaks volumes when it comes to choosing the right influencer. Ensuring that their audiences correspond with your target market based on demographics, psychographics, and geographics would help you better reach out to the right consumers who have a need for what you have to offer.

Organic following

Although settling on an influencer who has a large following is one way to raise brand awareness, we would need to ensure that the audiences that come across your content are authentic and are people who follow your chosen influencer(s) with intentionality and an interest in what they have to say.

Nano influencers

They have a following of 1k to 10k. These influencers have forged a small but tight-knit community and are likely to experience growth in the social landscape as they gain more experience within the field. Involving them in your influencer marketing campaigns incurs less cost and allows you to build a relationship with them that could prove beneficial when they acquire a larger following in the future.

Micro-influencers

They have anywhere between 10k to 50k followers. These individuals are key opinion leaders who have substantial knowledge and expertise in their industry. These content creators often have a community that is more clearly defined and is involved in conversations that surround the brands that they advocate for. Their niche communities, coupled with high engagement rates, ensure that your branded content will leave a stronger impression amongst the right target audience.

Mid-tier influencers

They have about 50k to 500k in social media followings. Oftentimes, mid-tier influencers secure larger brand partnerships and scale higher in terms of engagement as compared to micro-influencers, but have fewer intimate communities. They are highly sought after when brands want a balance between tight-knit, niche communities and a sizeable reach online.

Macro influencers

They have a follower base of 500k to 1 million followers. They are often in collaboration with top distinguished brands that align well with their online image and target a broader spectrum of consumers. Having a macro influencer endorse your brand can cause a significant impact on how your audience views your brand image based on what the influencer is renowned for.

Mega or celebrity influencers

They have an immense following of more than 1 million and have the power to influence a vast majority on a global scale. They mainly constitute big names within the different industries, such as celebrities, sports athletes, or content creators. These individuals are considered experts in their line of work and have followers that trust their content greatly. Their large follower base allows brands to increase their reach and credibility instantly and significantly, as they now have a prominent figure promoting their services or products.

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