It is altering the way professionals acquire detailed consumer insights from social and online data in real-time, which is not possible with traditional market research.
Many consumers use social media to research products before making purchases, therefore social listening is crucial for businesses to capitalize on this and influence consumer decisions.
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In this 30-minute session, join Digimind Social expert, Theophile Gourment, Solutions Consultant Director, as he presents the foundation for social listening to assist organizations in investigating customer-centric data-driven strategies followed by a live demo.
