More than ever, agencies must reinvent themselves to meet the growing and adaptive needs of their clients and prospects.
Lauren Hanrahan, CEO of Publicis Groupe-owned media agency Zenith USA said things have changed forever in the space. She said. “The consumer behavior has permanently shifted. And we’re going to have to adjust where and how we reach them.”
"Everybody becomes more data-driven and more agile during a recovery because every dollar has to count."
- Jeff Green, CEO of The Trade Desk
