From the time you create a social media listening Request for Proposal (RFP) to when you appoint a partner, the process of selecting the best social media listening tool for your business can be long and complex.
How do you ensure your vendor selection process is fair and that you appoint a partner that is able to fully support your project needs? By scoring them against a standard set of benchmarks – be it tool capabilities, company credentials, or even level of service and support.
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Whether you are on the lookout for a new tool to add to your marketing and analytics arsenal, or simply analyzing your current provider, this guiding template is here to help you get the most out of your social listening RFP process!
