These days, there is a lot more to planning and running a client's campaign than simply dishing up what's in the news. With a rapidly evolving menu of digital technologies, social intelligence platforms and data sets, agencies must re-evaluate and expand marketing strategies to deliver top notch work to clients.
At the same time, the growing ubiquitousness of content and opinions generated on social media, can easily overwhelm even the most ravenous of clients.
Thus a successful digital agency should have the knowledge and experience to plate up relevant, actionable information, seasoned with expert analyses to make social media insights easy for clients to digest.
