Save the Children is an international, non-profit organisation with a mission to champion the rights and interests of children worldwide. Founded in 1919, the organisation now has 25,000 dedicated staff in offices across 116 countries. Together, they respond to major emergencies, deliver innovative development programmes, and ensure children's voices are heard through their campaigning.
With Onclusive Social (formerly Digimind), Save the Children enabled global teams to align in their approach to tackle communications and external engagement, especially when tracking impact behind their campaigns.
"Several things led us to start using social listening as part of our work. It started with our team in Asia. We wanted to understand the true impact of our campaigns, our brand’s share of voice on specific issues, see what we could learn from our peers and partners, and we also needed it desperately for real time crisis communications and monitoring," as commented by Regional Head of Communications & Engagement, Save the Children International (Asia).
With social listening, Save the Children Asia gained the actionable insights they needed to inform its comms and engagement strategies and translate output into specific performance metrics:
- Enhanced campaign performance metrics
- Enabled ability to segregate campaign analysis
- Detailed sentiment analysis on brand reputation
- Gained a proactive crisis management strategy
Download this business case to delve into Save the Children's journey with Onclusive Social!
