70% of consumers prefer to discover a brand through content over conventional advertising. With 61% of marketers planning to invest in content creation in 2018, content marketing is no doubt the "hot topic" of the industry.
Online or offline, inbound or outbound, social media intelligence plays a pivotal role in helping marketers inspire, craft, and evaluate the content in the most optimal way to generate ROI. But how can brands make themselves heard in an ever-growing wave of content from competitors, content creators, and consumers?
