How Consumer Technology Sellers Can Use Competitive Intelligence to Break Into Emerging Markets

"Gartner Research: How Consumer Technology Sellers Can Use Competitive Intelligence to Break Into Emerging Markets
11 August 2009, by Anshul Gupta

Competitors can come from unexpected angles in emerging markets. Consumer technology sellers, and mobile device manufacturers in particular, must take a broader approach to analyze their strategy, accounting for the opportunities and threats these competitors present."

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Keywords: consumers, competitive intelligence, customers, strategies