Onclusive Social (formerly Digimind) Unveils AI Sense to Enhance Insights Relevance and User Experience

AI-powered features provide customers with an unparalleled ability to analyze vast amounts of social and web data for more accurate consumer insights.

Onclusive, the global leader in social listening and market intelligence, today announced a milestone update to Onclusive Social (formerly Digimind) with the launch of AI Sense as the foundation of AI-powered features, including joint research work from Onclusive Labs and IBM Research teams

The unprecedented amount and complexity of web and social data, coupled with increasing consumer expectations in the age of the Empathy Economy, has created an incumbent need for marketers to turn to artificial intelligence (AI) to deliver better customer experiences. Its ability to analyze large amounts of information with more granular personalization allows marketers to focus their efforts on the human interaction consumers are demanding.

To alleviate these pressing demands, Onclusive introduces Onclusive AI Sense, a new series of AI-powered features within the Onclusive Social platform. By combining the breadth of its 850M sources with advanced machine learning technologies, Onclusive Social customers will be able to harness vast amounts of social data with unmatched levels of accuracy, while improving ease to access information.

Onclusive AI Sense leverages the hybrid approach of machine learning and Natural Language Processing (NLP), as well as image recognition capabilities, allowing a whole new user experience in Onclusive Social:

• Smart Classification: smart classification is the automated tagging of mentions based on user logic. In the initial tag setup, users will be presented with a limited set of mentions related to this tag, for them to confirm the relevance. Based on the inputs, the combined power of machine learning with NLP is able to understand the pattern of mentions related to the tag, and automatically tag all collected mentions for prompt and relevant data organization.
• Sentiment Analysis: the machine learning and NLP algorithms for sentiment analysis have been trained on thousands of qualified mentions. This means that no additional user validation is required for sentiment analysis to be relevant, saving precious time, and providing highest levels ever of accuracy on sentiment analysis. Nevertheless, customers will still be available to requalify mentions if they have to, and these requalifications will be taken into account by the machine learning.
• Image Recognition: proprietary image recognition algorithms based on deep learning techniques have been trained on thousands of qualified pictures. This allows Onclusive Social users to complement textual mentions of their brand with visual mentions of their logo for instance.

Onclusive AI Sense’s machine learning and NLP-based features have been developed over the past two years by in-house data scientists from Onclusive Labs who worked together with IBM Research teams. Parts of this research work have been publicly unveiled in the paper “Listening Comprehension over Argumentative Content” and will be publicly presented at the 2018 Conference on Empirical Methods in Natural Language Processing (EMNLP).

“Over the past two decades, Onclusive has consistently focused its efforts on combining sophisticated data processing capabilities recognized by independent research firms, with the most easy-to-use, market-acclaimed user experience. We’re excited to introduce our users to Onclusive AI Sense, our new suite of AI-powered features. Not only will it provide more relevant and accurate results, but it will also make the Onclusive Social user experience simpler and more powerful than ever before.” said Paul Vivant, CEO of Onclusive Social.

About Onclusive

Onclusive is the global leader in AI-powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Onclusive's best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy.

Onclusive is based in New York, Paris, Singapore, Grenoble, and Rabat, serving more than 600 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus. Learn more at www.onclusive.com.

¹ Listening Comprehension over Argumentative Content by Shachar Mirkin, Guy Moshkowich, Matan Orbach, Lili Kotlerman, Yoav Kantor, Tamar Lavee, Michal Jacovi, Yonatan Bilu, Ranit Aharonov and Noam Slonim – Digimind, IBM Research, IBM Watson.