With the growing digitalization, businesses are now collecting large amounts of data. There are many regulations in place to give individuals more control of their personal data, one famous example being GDPR in Europe, but also the California Consumer Privacy Act in the US or the Personal Data Protection Act in Singapore…
At Digimind, a global leader in social listening and competitive intelligence SaaS software, we value the importance of the protection of personal data. Take a look at some of the measures we take to ensure data and privacy protection at Digimind.
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“Our clients’ Legal units and external certification teams consider Digimind as a most mature player in the field of personal data privacy management” says Yann Guilain, VP of Services. |
Before we get into our data protection policies, it is important to know what personal data stands for. Personal data means data from a living individual who can be identified from that data. Under the protection of GDPR - which is explained later in this article - this includes, among others, the name, phone number, username and IP address of an individual.
Data protection is important as it protects the privacy rights of individuals and the security of sensitive information. This ensures to not only protect companies from hacker attacks but also from security breaches from employees.
At Digimind, we have always considered data protection to be incredibly important. That is why we started with a data initiative and training back in march 2016, two years before the well-known GDPR. We knew how important this was going to be and is on this day.
We believe that transparency on data collection is a key part in making data protection better. The following data is processed by Digimind:
It is important to differentiate the data that’s being collected from employees with the data that is being stored on our intelligence listening software. All the data that is stored on the platform is data from people that posted it voluntarily online. In this article, we will refer to this data as ‘public online data’.
To make sure all data is protected, multiple regulations and measures have been taken into account. Our intelligence software has designed features so our clients can choose their preferences on data security, such as privacy by design.
Digimind has implemented a “Privacy by Design” policy, which means that from the moment we design and develop our solutions, we implement the right features so that we index only the data strictly necessary for the use that is pursued as recommended by the European Regulation. Two examples of our Privacy by Design policy:
In addition to the design above, we also implement technical and organizational measures to ensure the protection of data.
The technical measures for protection relate to the software, the equipment and the process of public online data.
The organizational measures relate to our employees, policies and training.
Digimind is fully compliant with data protection regulations including the ones mentioned below. We regularly assess and update our procedures to ensure we are meeting the latest standards.
General Data Protection Regulations (GDPR)
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Perhaps globally the most well known data protection regulation is the General Data Protection Regulations (GDPR) that came into effect in the European Union on May 25, 2018. The objective of this is to give EU citizens control over their personal data. The most important principles of GDPR are data minimisation, accuracy, storage limitation, integrity and confidentiality. These principles should lie at the heart of your approach to the process of personal data. But what does GDPR protect? The following list will give you an initial idea.
Digimind has implemented procedures to meet the GDPR’s requirements. |
For data transfers that take place outside of the EU, all subcontractors and companies we work with have to sign the Standard Contractual Clause (SCC), approved from the European Commission with Digimind.
Want to learn more about these rights? They are elaborated further in our Data privacy Policy.
California Consumer Privacy Act (CCPA)
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Just like GDPR, the California Consumer Privacy Act is in place to protect the data privacy of citizens.
Digimind guarantees the privacy rights under California Consumer privacy act (CCPA) since January 1, 2020, which is seen as the highest standard of data protection in the United States. The CCPA protects Californian citizens with the following guidelines:
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Personal Data Protection Act (PDPA)
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The Personal Data Protection Act (PDPA) applies to organizations in Singapore. This regulation has gotten into full effect on July 2, 2014. The PDPA includes the following points, which Digimind is compliant with
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To conclude, data protection and complying with the regulations is incredibly important. Here at digimind we are proud to say that we are complying with all regulations mentioned above, and have implemented our different policies to do so.
Find out more about Digimind's approach to data protection by reading our Data Policy.
Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to plan, execute, and analyse their marketing strategy effectively. With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid, and Amsterdam, Digimind is part of Onclusive, a global partner for public relations and Communications success.
Additionally, as part of its CSR strategy, Digimind gives privileged access to its social media monitoring tools to schools and nonprofit organisations. This program, digimind.org, is implemented in order to extend this initiative to a larger number of NGOs and to open it to secondary education.