CI News: Social media: The pathway toward gaining competitive intelligence

"Do smart b-to-b marketers use every available source of information to learn about developments in their competitive spaces? Not necessarily, according to a recent Hoover's poll gauging our audience's use of social media for gathering competitive intelligence.

The poll—which surveyed 314 marketers online in May—asked a simple question: “Does your business use social media for competitive intelligence?...."

by Tim Walker, social media manager, Hoover's Inc., August 17, 2009

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