Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.
Consumers in Asia Pacific more vocal about the importance of personal health amid Covid-19, while continuing to cast scrutiny on the ability of local authorities to curb the pandemic. Brands are moving to jump on the health and...
Lifting of lockdown measures met mostly with anticipation and cautiousness on social media, with 44.3% prioritizing safety as a topmost concern. Flipkart, Lazada, and Shopee were among the most prominently discussed consumer...
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