Onclusive Social

Listen to what people are saying about your brand

Onclusive Social

Listen to what people are saying about your brand

See the conversations that matter most, in real-time, across millions of online sources, in order to gain valuable insights to drive and improve your marketing strategy.

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Onclusive Social

Measure the performance of your own content

Onclusive Social

Measure the performance of your own content

Analyze and benchmark an unlimited number of social accounts simultaneously with Onclusive Social Analytics.

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Onclusive Social

Understand your online reputation

Onclusive Social

Understand your online reputation

Go beyond social networks to see your brand image based on Google search behavior. Through our proprietary Top Reputation module, follow in real-time what your customers want to know about your brands, products, people, and those of your competitors, or any subjects that interest you..

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Onclusive Social

Create dazzling reports in seconds

Onclusive Social

Create dazzling reports in seconds

In a few simple clicks, Onclusive Social lets you generate reports in a variety of pre-designed templates or in your own customized version.

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All features

001-binoculars
Monitor
  • Unlimited social media & web coverage
  • Custom sources
  • Real-time updates
  • Geolocalization
  • Automatic sentiment
  • Personalized tags
  • Re-tagging
  • Automatic translation
  • Clustering
  • Sort by Date / Relevance
  • Mentions marked when read
002-graph
Analyze
  • Real-time analysis
  • Interactive graphs
  • Multi-filter analysis
  • Benchmarking
  • Automatic country detection
  • Automatic translation
  • Automatic sentiment
  • Top influencers
  • Influencer comparison by media type
  • Trending topics
003-chat
Engage
  • Personalized dashboard
  • Seamless engagement
  • Direct sharing via social media and email
  • Instant publication
  • Real-time engagement
  • Smart email alerts
004-presentation
Report
  • Daily/weekly/monthly reports
  • Presentation-ready reports
  • Automatic report generation
  • Custom templates
  • Personalized dashboard
  • Multiple formats: pdf, ppt, xls, jpg
  • Instant export
005-speedometer
ROI Measurement
  • Reach measurement
  • Social statistics
006-gold-medal
Search data
  • Online reputation management
  • Top search concepts
  • Top search results
  • Top domains

Frequently Asked Questions (FAQs)

Social listening refers to the tracking and analyzing of online conversations and trends happening around a given topic, brand, or industry as a whole. The scope of your social listening objective is defined by smart data generated from specific words, phrases, or long-stretching queries.

By having an understanding of what people talk about across social media and the web, you can evaluate brand perceptions and glean insights first hand from a wide range of sources, ensuring that you do not miss out on underlying opportunities and threats to your brand health.

There are 3 primary tenets of using social listening. For most businesses, being able to intelligently observe online discussions from a single platform allows digital marketers and social teams to rapidly respond and engage with their audience in real time.

Secondly, crafting content that is more resonant to their brand's target audience and community establishes trust, through incisive messaging based on interests, pain points, trending topics, and demographic characteristics.

Ultimately, social listening is an effective tool for generating acquisitions, be it for followers or customers. The more relevant a brand becomes on social, the greater the influence and authority they command when being top of mind with their audience.

By including social listening data into your decision-making process, you signify an audience-centric approach to branding by listening to relevant conversations that directly influence your customer journey experience.

Knowing your objectives around the use of social listening is fundamentally critical to the scope of your project. As you are gathering consumer conversations online, you are meant to then funnel the insights back strategically for proper decision making. While social listening data can be as broad as you want it to be, you may still want to focus in on a few key topics to make the most out of your investments. Understanding the environment on social will help you to hone in on the right discussions pertaining to your brand; on which interactions matter the most to your overall brand experience and perception.

Social listening could you used for a myriad number of solutions, from competitive intelligence, market research, to smoothing out the customer experience. The common goal in most social listening strategies is to formulate insights, whether it may be for:
- Product strategy
- Content marketing
- Customer service
- Event and stakeholder monitoring
- Crisis and brand reputation
- Sales enablement
- Lead generation
- Competitive intelligence
- Audience research

After you have outlined your strategy, the next step is likely to define the social media channels and web sources to monitor, ideally where the majority of your audience is.

Social listening tools are used by top businesses to stay alert to the social and web landscape. With more than half the world's entire population on social media, a single media crisis could now effectively spell long-term damage to a brand's reputation as news spread like wildfire. In such instances, brands can easily discern and respond to changes in the social landscape by using social listening tools to intelligently track audience sentiment in real time.

By mapping hot spots and significant spikes or dips in the volume of discussions around your brand or competitor, you can rapidly support critical decisions on the fly simply based on looking at positive or negative mentions. In such fcases, your public relations team can have a leg up when it comes to identifying potentially malignant conversations and remedy the situation before further harm is done to your brand reputation – saving you money and resources.

For brands and agencies looking at optimizing social media campaigns, social listening can impart performance measurement to ensure the impact desired. Looking at the evolution of mentions of a brand or product before, during, and after a campaign will help evaluate content that stirs the most buzz.

Determining the perfect social listening tool comes from using smart data impactfully to unlock business opportunities and goals. It is not enough to have a full suite of features in a platform if your team handling the data can't make out useful insights. It is more often critical that your social listening tool has exhaustive data coverage, meaning to say that you won't miss out on key information only because the media source is unavailable or the tool has reached its mentions quota.

On the other hand, a part of the social listening experience is having the ideal customer service to support your project. Having a dedicated customer success manager will be nothing short of necessary – as he or she will help guide your project from the very start and ensure data flow. Social listening experts by nature – they provide advice on keywords to monitor, channels to streamline, and queries to refine – working to make your data ever-optimized and scoped to your expectations.

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