The B2C insurance industry is a highly competitive space that operates in multiple sectors, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and simplified.
In this digitally connected age, and especially in a complex business like insurance, there is an inherent desire for more options to interact with insurers round the clock. Which of Southeast Asia’s insurance companies’ investment in social have paid off for them in share of voice and customer engagement?
