Market Intelligence

State of the Art Sourcing

Market Intelligence

State of the Art Sourcing

Collect information in multiple languages through a myriad of sources, such as webpages and websites, databases, RSS feeds, forums, social media, etc.

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Market Intelligence

Advanced Monitoring

Market Intelligence

Advanced Monitoring

Get access to the most advanced suite of extraction tools, intelligence crawlers, password-protected sources and the invisible web.

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Market Intelligence

Text Mining

Market Intelligence

Text Mining

Benefit from the most advanced Natural Language Processing Technology and semantic analysis engines for automatic categorization.

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Market Intelligence

Real-time Analysis

Market Intelligence

Real-time Analysis

Gain access to real time analysis of historical data with 14 exclusive analysis engines.

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Market Intelligence

Deliverables

Market Intelligence

Deliverables

Newsletters, printed reports, alerts, watchlists, websites… whatever you need, we’ve got you covered, both on desktop and on mobile.

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Digimind Intelligence in action

Sales
Sales
Find more leads, stay up to date on key accounts and improve customer relations
Security
Security
Monitor illegal websites and political instabilities, as well as track data leaks and cyber attacks
Logistic
Logistic
Monitor all components including suppliers, country security, local regulation changes, and social responsibility
R&D
R&D
Provide scientists access to multiple data sources, with advanced visualizations and alerting capabilities
Marketing
Marketing
Keep an eye on your competitors by monitoring product launches, partnerships, events, and marketing campaigns
Legal
Legal
Monitor the position of major political leaders, lobbies, activists, NGO, and all forces who may influence regulation changes

Frequently Asked Questions (FAQs)

Market intelligence is defined as the gathering of information surrounding a brand's environment. In relation to social listening, market intelligence is the specific collection of data from social media and external web sources to drive business analytics around market opportunity, customer voices, and emerging trends. By monitoring extensively from a wide range of sources across the online landscape, businesses are able to aggregate rich troves of consumer and competitive data holistically.

Using the data gathered, businesses can glean insights into audience personas, trends, competitors, as well as evaluate underlying threats and opportunities to have a strategic overview over various business operations and products. It is essential to regularly touch base with stakeholders directly on the developments happening in and around one's environment by having a pulse on consumer perception, revealing industry gaps that otherwise go unnoticed by competitors.

Marketing intelligence uses both internal and external sources of information to draw a bird's eye view of your existing or prospective market segment, competitors, customers, and challenges faced. Through social listening, insights gathered can be used in totality to answer questions on your business' next steps and identify new markets or channels to work on.

Businesses that require social listening data may be interested to grow their operations in a number of ways including:


- Enhancing branding in an existing market
- Scoping new consumer personas
- Improve the experience-led consumer journey
- Fine-tuning competitive intelligence activities
- Product or services innovation
- Minimizing the risk of an investment decision through historical insights

A market intelligence platform like Digimind Social aggragates publically available data from a wide range of sources, including social media, RSS feeds, review pages, forums, and websites to provide businesses with an all-in-one database for viewing information easily at a glance. By using a market intelligence tool, businesses can obtain a more holistic understanding of their brand environment in the online market landscape and identify their unique positionings.

On top of that, businesses that use market intelligence platforms that incorporate social listening enable social sentiment analysis into their data, allowing users to put data into perspective and categorize consumer conversations by emotion, keyword, and intensity. Strong market intelligence tools are built to display data in a visual, digestible way, helping users to transform data points into actionable steps. For example, comparing your brand health over a period of time against a competitor or a new campaign launch through a longitudinal timeline can help users to make light work of the insights, and if needed, dive into specific points to understand consumer behavior and the reasons behind the peaks and valleys of your social performance.

Gathering the right intelligence is the first endeavor businesses take to acquire essential information about the organization. Market research alone only provides a limited scope of all market intelligence. Hence, harmonizing internal and external data sources is crucial for businesses to gain a holistic view of operations within the organization. By coupling your market intelligence with social media data, you unlock a wider scope of consumer-rich data beyond the traditional route of market research.

Market intelligence software enables businesses to proactively synthesize competitive intelligence into actionable insights to guide future directions. Analyzing market intelligence data should pose stakeholders with these main questions:


- What was gained from the data collected, and which sources directed the most discussions?
- Which current and emerging competitors should be analyzed and why?
- What are the marketing activities generating significant market presence for top competitors?
- How is the data applicable and relevant for strategy making?


In a consumer-centric world, businesses need to anticipate the expectations of the customer and adapt their offerings to newfound news and gaps. By building strategy upon customer data, your market intelligence objective is to solidify your customer relationship and grow your market share.

Lastly, distributing intelligence is a must for businesses to show returns in gathering market intelligence data. With the trove of insights at hand to tap into, businesses need to find ways to answer difficult questions about their existing positioning to move forward. Successful dissemination of market intelligence comprises of changing siloed approaches and innovating unique competitive advantages company-wide.

- Brand Awareness & Competitive Intelligence
- Consumer Intelligence
- Trend Analytics

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